Jordy Bautista is a graphic designer
based in Orange County, excited by

Diagrammatic Machines, or Máquinas Diagramática, is a transborder creative coding, generative drawings, & graphic notation workshop by Juan Manuel Escalante.

Lead Designer
_{Brand identity
Packaging
Animation
Web design}

Programs
_{Illustrator
Photoshop
cargo site builder}

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Branding Diagrammatic Machines

^Overview
The challenge in branding Juan Manuel Escalante's binational workshop was developing the visual identity with a limited team in under two months, releasing promotional marketing simultaneously. The goal was to make creative coding feel accessible while still prioritizing conceptual depth for more experienced designers.We built a modular brand system that balanced approachability with modernity, translating across language and cultural contexts. The workshop launched in the U.S. and Mexico, attracting participants from both design and non-design backgrounds.Deliverables included a full brand package with print posters, stamped notebooks, bilingual instruction guide, screen-printed tote bags, enamel pins, stickers, social media assets with management, and a dedicated webpage, diagrammatics.net.

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